37 Spring St. (btwn Mott & Mulberry)
New York, NY 10012
(212) 274-0008
www.ricetoriches.com
There are three things I love about the small stretch of Spring between Mott and Mulberry: Pinkberry (please suppress the overwhelming urge you may have to yell "overrated!"), Lombardi's (wonderful pizza) and Rice to Riches. If you've seen the movie Hitch, you might have caught a small scene where Eva Mendas confesses her affection for Will Smith's dork factor over a bowl of rice pudding. It was filmed at Rice to Riches, the one stop shop for all your rice pudding desires.
Rice Pudding - Rice to Riches' delicious treats will quickly disintegrate any childhood perceptions you had that rice pudding is boring. There's no plain vanilla or chocolate here, folks. Get ready for a tastebud rollercoaster with flavors such as Chocolate Chip Flirt, Hazelnut Chocolate Bear Hug, and I'll Take Eggnog for $200 Alex. My personal favorite is Rest in Peach which is unfortunately only available during the summer. The wonderful thing is that you can sample unlimited flavors before settling. Wonderful for noncommittal people… that is, until you have to commit. 
Note: some puddings say "tastes great warm". NOT. Eat it cold. It's not rice, it's rice PUDDING.
Employees are about as friendly as you could be if you were standing behind a counter for hours, scooping hundreds of mini spoons full of rice pudding samples.
Property, Plant and Equipment:
Rice to Riches has a clean, modern feel reminiscent of an Ugly Betty office/Apple store. The bright orange and white lights create a welcoming glow. There are a few seats in the back and some larger counter-high tables in the front. Can get crowded on weekend evenings, but despite the steady stream of customers, it's generally not too overwhelming inside.
Witty signs add to the fun atmosphere.
Statement of Cash Flows:
Rice pudding is available in one of four sizes:
Budget conscious? Take the containers home, wash them out and ta-dah! Chic Tupperware! You will be the envy of all your friends.
For those not in the NYC area, you can have your rice pudding overnighted -- a measly $55 for a Sumo size (smallest available for shipping). Mind you, this is great stuff… but if you are willing to spend $55 on rice pudding, we should discuss your financial priorities.
The Bottom Line:
Rice pudding will never be the same again.
3 comments:
i miss rice puddin' just like i miss my katie puddin'. :)
Hi! Just wanted to drop a line and tell you how professional your blog looks! (I really thought the sub-heading is a nice touch.) Even tho it's your own personal little venture, you're doing a nice job.
When I am traveling around in Japan next week, I will have more time to read leisurely, so I will read all about the places at which I will never eat. :(
I was in NY a couple years ago and passed by Rich to Riches. I was immediately curious of this place. I went back there next day, TWICE, to try as many flavors as possible and even took some back to my parents'. Good stuff! I am going to NY again next month and I'll make sure to stop there.
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